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CITY OF MELVILLE
FEATURE STORY ON THE ABC’S 7.30 PROGRAM. THIS LEAD TO MANY OTHER MEDIA OPPORTUNITIES.
Commissioning an external organisation to run the PR campaign for an individual project was something our organisation would not normally do as we have our own Marketing and Communications Team.
In this instance, we felt that our project – a film based educational resource had such widespread application that we wanted to market its availability throughout Australia.
Handle Communications ran with the PR campaign and left no stone unturned in relation to identifying opportunities for promotion of the project. They realised some fantastic results for us, which generated widespread support throughout the Australian media. Many thousands of people are now aware of the availability of the resource and the highlight of the campaign was a story on the project run on the ABC’s 7.30 Report.
We could not have achieved these outcomes without the services of Handle Communications and hope to utilise their services for similar exciting projects in the future!
Janet Armarego, Health & Wellbeing Coordinator, City of Melville, WA