Little Learners Love Literacy – Fox Kids
Little Learners Love Literacy launched a range of books specifically designed to help struggling readers and those with dyslexia in grades two and three. The Fox Kid books look like the ‘normal’ chapter books most children would enjoy, but are fully decodable, so the reader can sound out the words independently, without guessing. This results in success for the readers and helps build confidence. Handle Communications was engaged to help launch the books. The highlight of the campaign was a 7 News segment was that filmed at a school in Melbourne.