


Arena Theatre Company
Arena Theatre Company launched its inaugural Creativerse Festival for children in October 2025. Handle Communications was engaged to help spread the word and encourage attendance of the festival. We were able to reach over 1.5 million people across 28 separate editorial stories including seven radio interviews, two TV news stories, five newspaper stories, two magazine stories and several online stories and social posts. The event was a huge success.
“We couldn’t have asked for a better partner than Simone to launch our inaugural Creativerse festival. Taking on a brand new event that nobody had heard of and achieving media reach of over 1.5 million people across 28 editorial pieces was pretty incredible. Simone got what we were trying to achieve right from the start and ran with it. The coverage she secured was a huge factor in bringing 1,500+ people through the door (no mean feat in Bendigo!) and making the whole event the success it was. Over 90% of attendees rated the festival excellent or very good, and we know the buzz Simone created in regional and state wide media played a big part in that. She’s helped establish The Creativerse as something special for Central Victoria, and we’re genuinely excited to keep working with her as we grow the festival for 2026 and beyond. If you’re looking for someone who delivers real results and understands how to build a brand from scratch, Simone’s your person.”
Debra Allanson
Arena Theatre Company
